Sony Electronics Retail/Interactive Promotion
Bond only used Sony gadgets, so you should, too. This was a retail and online scavenger hunt where almost 200,000 players in 2,500 stores went on their own “spy missions” for the chance to win a million bucks and Sony gear.
I came up with the concept, developed the storyline, and saw “Quantum of Solace” at a red-carpet screening in Hollywood. It wasn’t that good. But this project was, and it won a PROMO Magazine award. It also increased traffic to Sony.com by 25% throughout the game—76% of which was directly traced to the promotion itself.
Role: Copywriter
Agency: PowerPact
I came up with the concept, developed the storyline, and saw “Quantum of Solace” at a red-carpet screening in Hollywood. It wasn’t that good. But this project was, and it won a PROMO Magazine award. It also increased traffic to Sony.com by 25% throughout the game—76% of which was directly traced to the promotion itself.
Role: Copywriter
Agency: PowerPact