RESUME

 You could call me the copywriting Forrest Gump because my high-profile clients always seemed to be making headlines while working on them.

Starting with Sony, I worked on retail tactics when HDTVs and smartphones first emerged, and the battle between Blu-ray and HD-DVD was being fought. I then transitioned to B2B direct response campaigns for HP Enterprise Services, witnessing the shift as on-site IT infrastructure moved to the cloud.

Following that, I played a role in revitalizing Bank of America's post-recession brand within its branches. And then, as connectivity became king, I focused on print and digital direct marketing for AT&T TV, Internet, and Wireless. Later, for AT&T Business, I helped small and medium-sized companies find the tech tools they needed to thrive in an always-on, ever-connected, pandemic-stricken world.

In late 2021, I transitioned from ad agencies to in-house, joining T-Mobile as they evolved from scrappy underdog to industry leader. I also focus on leveraging the power of AI in marketing, ensuring that we harness its potential rather than being overshadowed by it.

Throughout these experiences, I've consistently contributed impactful ideas that make a difference. I thrive in the lower-funnel trenches, where the real action happens.