Susan G. Komen/Race For The Cure Microsite
This microsite was built to help participants at over 100 Komen races shout out cancer. Registered users could upload their own chants via audio file for a chance to win prizes and recognition. In post-race surveys, message recall increased 15% compared to previous years, and 25% more respondents remembered a health message.
Role: Copywriter
Agency: PowerPact
Role: Copywriter
Agency: PowerPact