Nature Sweet/Kroger Partnership
Bursting with sweetness, Cherub tomatoes make any salad sensational—but in grocery stores, they weren't being positioned as such. So for this pitch, we elevated them as as “the perfect salad tomato” at various touch points throughout the entire store. I coined the phrase "lettuce help" (say it out loud) that the whole campaign was built around.
Role: Senior Copywriter
Agency: TPN
Role: Senior Copywriter
Agency: TPN