HP Sprawl Monster Campaign
Before the cloud, sprawl was a severe problem for IT professionals. Over the years, data centers became an out-of-control collection of mismatched parts from different manufacturers. HP's servers and software promised to CONQUER SPRAWL once and for all.
This direct response campaign featured a print ad, direct mail, email, and banner ad. After registering on the website, prospects could learn about HP's products through an animated comic book and flash game that we developed, along with less-fun stuff like white papers and ROI calculators).
Role: Copywriter
Agency: Rapp
This direct response campaign featured a print ad, direct mail, email, and banner ad. After registering on the website, prospects could learn about HP's products through an animated comic book and flash game that we developed, along with less-fun stuff like white papers and ROI calculators).
Role: Copywriter
Agency: Rapp
E-mail
Magazine Ad
Postcard
Landing Page
Flash Game
