Bank of America Affinity Credit Cards Displays
"Banks" and "creative" typically don't go together, but every once in a while, we got the chance to do something clever. Our strategy was to catch customers off guard and encourage them to consider a banking product they hadn't considered before entering the branch.
These tabletop displays and posters were a home run with the client, the teams, and the MLB/NCAA, resulting in a measurable increase in affinity card signups.
Role: Senior Copywriter
Agency: TPN
These tabletop displays and posters were a home run with the client, the teams, and the MLB/NCAA, resulting in a measurable increase in affinity card signups.
Role: Senior Copywriter
Agency: TPN