AT&T Fixed Wireless Internet
When the pandemic hit, fast and reliable internet went from "nice to have" to "must have," especially for rural and remote households who suddenly found themselves more isolated than ever. Their shaky satellite internet, or phones-as-hot-spots, wouldn't cut it for working and schooling from home.
This AT&T product, Fixed Wireless Internet, was designed to solve that need. For this email, we took an animated blueprint approach to show how it turns a cell signal into whole-home internet Wi-Fi.
During the first 6 months of the pandemic, sales exploded over 300%. COVID gets a lot of the credit, but I did help develop new strategic and tactical approaches that we applied to email and direct mail.
Role: Associate Creative Director/Lead Copywriter
Agency: Hawkeye
This AT&T product, Fixed Wireless Internet, was designed to solve that need. For this email, we took an animated blueprint approach to show how it turns a cell signal into whole-home internet Wi-Fi.
During the first 6 months of the pandemic, sales exploded over 300%. COVID gets a lot of the credit, but I did help develop new strategic and tactical approaches that we applied to email and direct mail.
Role: Associate Creative Director/Lead Copywriter
Agency: Hawkeye
