AT&T Auto Wi-Fi Email

Some new cars come with a free trial of built-in Wi-Fi. But AT&T had a low rate of subscribers willing to pay for it. These animated emails were sent as a reminder that their free trial was almost over and that they could do a lot of cool stuff if they subscribed. We increased open rates by 10% and click-throughs by 115%. Hands at ten and two, please.

​​Role: Associate Creative Director/Lead Copywriter
Agency: ​Aspen Marketing (Epsilon)