AT&T Business Direct Mail Catalog
This product catalog was sent to over 1 million small business owners every quarter. As co-creative lead, we revamped the design, tone, and messaging...and sales rates increased by over 60%.
Here are covers, intro "editorial" letters that I wrote, and an example of a product spread from 2 issues.
Role: Associate Creative Director/Lead Copywriter
Agency: Aspen Marketing (Epsilon)
Here are covers, intro "editorial" letters that I wrote, and an example of a product spread from 2 issues.
Role: Associate Creative Director/Lead Copywriter
Agency: Aspen Marketing (Epsilon)
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