ASPEN MARKETING, AN EPSILON COMPANY / DFW
Associate Creative Director, Lead Copywriter, Feb 2018 –
Leads a team of writers to ensure copy consistency and brand standards. Oversees projects from conception to completion. Persuades art directors to “try making it bigger.”
Senior Copywriter, 2013-2018
Uses data-driven insights to cross-sell AT&T’s product portfolio (DIRECTV, U-verse, AT&T Wireless) through direct mail and email. Have wireless? Here, take some TV. Want Internet too? Bundle up!
TPN RETAIL / DFW
Senior Copywriter, 2010-2013
Post-great recession, we launched new products and attempted image rehab through signage, displays, collateral and community outreach in over 5,700 Bank of America branches.
RAPP / DFW
While integrating acquisitions of EDS, 3COM and Palm, we developed multi-channel B2B direct response campaigns for HP Enterprise’s suite of server, storage and networking services. Nerd alert!
POWERPACT / DFW
In the dawn of the HD and smartphone era, we used point-of-sale display tactics to educate retail customers on the superiority of Sony’s TV, Blu-ray, camera, mobile and computing products.
CBS RADIO / Austin
Went from a struggling ex-student screenwriter to a professional (m)ad man, learning the ropes while writing radio commercials for local and national advertisers at a 4-station cluster.
University of Texas at Austin