ASPEN MARKETING, AN EPSILON COMPANY / DFW
Associate Creative Director, Lead Copywriter, 2019-
Writer and co-creative lead of AT&T Business' UPWARD MOBILITY, a quarterly print and online magazine for small business owners. Also works on B2B e-mail, online and direct mail tactics as needed.
Led a team of writers in creating direct mail/e-mail for AT&T's TV, Internet and Wireless products. Managed projects, presented to clients, and persuaded art directors to “try making it bigger.”
Senior Copywriter, 2013-2018
Used data-driven insights to cross-sell AT&T's TV, Internet and Wireless products through direct mail and email. Would you like TV with your wireless service? Bundle up!
TPN RETAIL / DFW
Senior Copywriter, 2010-2013
Post recession, we launched new products and rehabilitated the image of Bank of America through signage, displays, collateral and community outreach in over 5,700 branches.
RAPP / DFW
While integrating acquisitions of EDS, 3COM and Palm into HP Enterprise Services, we developed multi-channel B2B campaigns for their server, storage and networking business.
POWERPACT / DFW
In the dawn of the HD and smartphone era, we created point-of-sale display tactics to educate retail customers on the superiority of Sony’s TV, Blu-ray, camera, mobile and computing products.
CBS RADIO / Austin
Went from a film-school graduate to a professional (m)ad man, learning the ropes while writing radio commercials for various clients at a 4-station cluster.
Collateral, web content, marketing strategies and other creative solutions for small businesses and entrepreneurs.
University of Texas at Austin
B.S. cum laude, Radio-TV-Film, 2004