ASPEN MARKETING, AN EPSILON COMPANY / DFW
Associate Creative Director, Lead Copywriter, Feb 2018 –
Leads a team of writers to ensure copy consistency and brand standards for AT&T's DIRECTV, U-verse, Internet and Wireless services. Manages projects, presents to clients, and persuades art directors to “try making it bigger.”
Senior Copywriter, 2013-2018
Uses data-driven insights to cross-sell AT&T Entertainment Group services (see above) through direct mail and email. Have wireless? Here, add TV. Need Internet too? Bundle up!
TPN RETAIL / DFW
Senior Copywriter, 2010-2013
Post recession, we launched new products and rehabilitated the image of Bank of America through signage, displays, collateral and community outreach in over 5,700 branches.
RAPP / DFW
While integrating acquisitions of EDS, 3COM and Palm, we developed multi-channel B2B direct response campaigns for HP Enterprise’s suite of server, storage and networking services. Nerd alert!
POWERPACT / DFW
In the dawn of the HD and smartphone era, we used point-of-sale display tactics to educate retail customers on the superiority of Sony’s TV, Blu-ray, camera, mobile and computing products.
CBS RADIO / Austin
Went from a film-school graduate to a professional (m)ad man, learning the ropes while writing radio commercials for various clients at a 4-station cluster.
University of Texas at Austin